How brands grow : what marketers don't know / Byron Sharp ; and the researchers of the Ehrenberg-Bass Institute. what marketers don't know /

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Bibliographic Details
Main Author: Sharp, Byron
Format: Book
Language:English
Published: South Melbourne, Vic. ; Oxford : Oxford University Press, 2010.
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Description
Physical Description:xvii, 228 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references (p. 218-228).
ISBN:9780195573565
0195573560