How brands grow : what marketers don't know / Byron Sharp ; and the researchers of the Ehrenberg-Bass Institute. what marketers don't know /
Saved in:
Main Author: | |
---|---|
Format: | Book |
Language: | English |
Published: |
South Melbourne, Vic. ; Oxford :
Oxford University Press,
2010.
|
Subjects: | |
Tags: | Add Tag |
Physical Description: | xvii, 228 p. : ill. ; 24 cm. |
---|---|
Bibliography: | Includes bibliographical references (p. 218-228). |
ISBN: | 9780195573565 0195573560 |