Handbook of sport marketing research / Nancy L. Lough & William A. Sutton, editors.

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Bibliographic Details
Other Authors: Lough, Nancy L., Sutton, William Anthony, 1951-
Format: Book
Language:English
Published: Morgantown, WV : Fitness Information Technology, c2012.
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Description
Item Description:"... seminal works published during the past two decades in Sport Marketing Quarterly."--Introduction.
Physical Description:xx, 440 p. : ill. ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781935412397
1935412396