Handbook of sport marketing research / Nancy L. Lough & William A. Sutton, editors.
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Other Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Morgantown, WV :
Fitness Information Technology,
c2012.
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Item Description: | "... seminal works published during the past two decades in Sport Marketing Quarterly."--Introduction. |
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Physical Description: | xx, 440 p. : ill. ; 26 cm. |
Bibliography: | Includes bibliographical references and index. |
ISBN: | 9781935412397 1935412396 |