Interdisciplinary approaches to product design, innovation, & branding in international marketing / edited by K. Scott Swan, Shaoming Zou.

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Bibliographic Details
Other Authors: Swan, K. Scott, Zou, Shaoming
Format: Book
Language:English
Published: Bingley, UK ; [Cambridge, Mass.] : Emerald, 2012.
Edition:1st ed.
Series:Advances in international marketing; v. 23.
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Pilkington Library - Pilkington Main Collection

Call Number: 658.827/INT
Copy [0404078826] Available