Services marketing : integrating customer focus across the firm. integrating customer focus across the firm.
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| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London :
McGraw-Hill Higher Education,
c2012.
|
| Edition: | 2nd European ed. / |
| Subjects: | |
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| 008 | 111110s2012 xxka f 001 0 eng|d | ||
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| 072 | 7 | |a BUS |2 eflch | |
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| 245 | 0 | 0 | |a Services marketing : |b integrating customer focus across the firm. |
| 250 | |a 2nd European ed. / |b Alan Wilson ... [et al.]. | ||
| 260 | |a London : |b McGraw-Hill Higher Education, |c c2012. | ||
| 300 | |a xxv, 559 p. : |b ill. (chiefly col.) ; |c 27 cm. | ||
| 500 | |a Previous ed.: 2008. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Service industries |x Marketing. | |
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Marketing. | |
| 650 | 7 | |a Business and Management. |2 eflch | |
| 700 | 1 | |a Wilson, Alan M. | |
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