Services marketing : integrating customer focus across the firm. integrating customer focus across the firm.
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
McGraw-Hill Higher Education,
c2012.
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| Edition: | 2nd European ed. / |
| Subjects: | |
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| Item Description: | Previous ed.: 2008. |
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| Physical Description: | xxv, 559 p. : ill. (chiefly col.) ; 27 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780077131715 0077131711 |