APA Edition Citation

Wilson, A. M. (2012). Services marketing : integrating customer focus across the firm: Integrating customer focus across the firm (2nd European ed.). McGraw-Hill Higher Education.

Chicago Edition Citation

Wilson, Alan M. Services Marketing : Integrating Customer Focus Across the Firm: Integrating Customer Focus Across the Firm. 2nd European ed. London: McGraw-Hill Higher Education, 2012.

MLA Edition Citation

Wilson, Alan M. Services Marketing : Integrating Customer Focus Across the Firm: Integrating Customer Focus Across the Firm. 2nd European ed. McGraw-Hill Higher Education, 2012.