Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud.

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Bibliographic Details
Main Author: Hooley, Graham J.
Other Authors: Piercy, Nigel, Nicoulaud, Brigitte
Format: Book
Language:English
Published: Harlow : Financial Times Prentice Hall, 2012.
Edition:5th ed.
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.8/HOO
Copy [0404692613] Available
Copy [0403992273] Available