Brand atlas : branding intelligence made visible / Alina Wheeler and Joel Katz. branding intelligence made visible /

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Bibliographic Details
Main Author: Wheeler, Alina, 1948-
Other Authors: Katz, Joel
Format: Book
Language:English
Published: Hoboken, NJ : Wiley, c2011.
Subjects:
Brand name products.
Branding (Marketing)
Trademarks > Design.
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Description
Physical Description:144 : col. ill. ; 24 cm.
Bibliography:Includes bibliographical references (p. 134-136) and index.
ISBN:9780470433423
0470433426

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