The global brand how to create and develop lasting brand value in the world market / Nigel Hollis. how to create and develop lasting brand value in the world market /

Saved in:
Bibliographic Details
Main Author: Hollis, Nigel
Format: eBook
Language:English
Published: New York : Palgrave Macmillan, 2008.
Subjects:
Brand name products.
Branding (Marketing)
Online Access:https://www.vlebooks.com/vleweb/product/openreader?id=LBORO&isbn=9780230615410
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000nam a2200000 4500
001 001209342
005 20200804145235.0
006 m
008 091222s2008 nyua s 001 0 eng d
007 cr||||||||||||
020 |a 0230615414 (ebook) 
020 |a 9780230615410 (e-book) 
040 |a StDuBDS  |b eng  |c StDuBDS  |d DAWSON 
082 0 4 |a 658.827  |2 22 
100 1 |a Hollis, Nigel 
245 1 4 |a The global brand  |h [electronic resource] :  |b how to create and develop lasting brand value in the world market /  |c Nigel Hollis. 
260 |a New York :  |b Palgrave Macmillan,  |c 2008. 
300 |a xvii, 254 p. :  |b ill. 
500 |a Includes index. 
538 |a Mode of access: World Wide Web 
650 0 |a Brand name products. 
650 0 |a Branding (Marketing) 
856 4 |u https://www.vlebooks.com/vleweb/product/openreader?id=LBORO&isbn=9780230615410  |4 Suppress 
940 |a PILKL  |b EB 
952 |0 0  |1 0  |4 0  |7 0  |9 781545  |a ONLINE  |b ONLINE  |c EB  |d 2010-08-27  |g 17.85  |l 0  |p B381812  |r 2018-02-01 00:00:00  |w 2018-02-01  |y ONLINE 
999 |c 482345  |d 482345 

Similar Items