The global brand how to create and develop lasting brand value in the world market / Nigel Hollis. how to create and develop lasting brand value in the world market /

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Bibliographic Details
Main Author: Hollis, Nigel
Format: eBook
Language:English
Published: New York : Palgrave Macmillan, 2008.
Subjects:
Online Access:https://www.vlebooks.com/vleweb/product/openreader?id=LBORO&isbn=9780230615410
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Description
Item Description:Includes index.
Physical Description:xvii, 254 p. : ill.
Format:Mode of access: World Wide Web
ISBN:0230615414 (ebook)
9780230615410 (e-book)