The global brand how to create and develop lasting brand value in the world market / Nigel Hollis. how to create and develop lasting brand value in the world market /
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Main Author: | |
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Format: | eBook |
Language: | English |
Published: |
New York :
Palgrave Macmillan,
2008.
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Subjects: | |
Online Access: | https://www.vlebooks.com/vleweb/product/openreader?id=LBORO&isbn=9780230615410 |
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Item Description: | Includes index. |
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Physical Description: | xvii, 254 p. : ill. |
Format: | Mode of access: World Wide Web |
ISBN: | 0230615414 (ebook) 9780230615410 (e-book) |