Building brand authenticity 7 habits of iconic brands / Michael Beverland. 7 habits of iconic brands /

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Bibliographic Details
Main Author: Beverland, Michael
Format: eBook
Language:English
Published: Basingstoke : Palgrave Macmillan, 2009.
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Online Access:https://www.vlebooks.com/vleweb/product/openreader?id=LBORO&isbn=9780230250802
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