The economy of brands / Jan Lindemann.
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Basingstoke :
Palgrave Macmillan,
2010.
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| Subjects: | |
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| 100 | 1 | |a Lindemann, Jan | |
| 245 | 1 | 4 | |a The economy of brands / |c Jan Lindemann. |
| 260 | |a Basingstoke : |b Palgrave Macmillan, |c 2010. | ||
| 300 | |a ix, 184 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references (p. 174-179) and index. | ||
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Product management. | |
| 650 | 0 | |a Branding (Marketing) | |
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