The 50-plus market : why the future is age-neutral when it comes to marketing & branding strategies / Dick Stroud.

The 50-plus market : why the future is age-neutral when it comes to marketing & branding strategies / Dick Stroud. why the future is age-neutral when it comes to marketing & branding strategies /

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Bibliographic Details
Main Author:	Stroud, Dick
Corporate Author:	OMD Worldwide
Format:	Book
Language:	English
Published:	London : Kogan Page, 2007.
Subjects:	Marketing. Market segmentation. Middle-aged consumers > Attitudes. Older consumers > Attitudes.
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