The 50-plus market : why the future is age-neutral when it comes to marketing & branding strategies / Dick Stroud. why the future is age-neutral when it comes to marketing & branding strategies /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
2007.
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| Subjects: | |
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| 005 | 20220207174954.0 | ||
| 008 | 061031r20072005xxka e 001 0 eng d | ||
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| 020 | |a 074944939X | ||
| 040 | |a StDuBDS | ||
| 089 | |a 658.800844 | ||
| 100 | 1 | |a Stroud, Dick | |
| 245 | 1 | 4 | |a The 50-plus market : |b why the future is age-neutral when it comes to marketing & branding strategies / |c Dick Stroud. |
| 246 | 3 | |a Fifty-plus market | |
| 260 | |a London : |b Kogan Page, |c 2007. | ||
| 300 | |a xvi, 314 p. : |b ill. ; |c 23 cm. | ||
| 500 | |a Originally published: 2005. | ||
| 500 | |a Includes index. | ||
| 500 | |a Published in association with OMD. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Market segmentation. | |
| 650 | 0 | |a Middle-aged consumers |x Attitudes. | |
| 650 | 0 | |a Older consumers |x Attitudes. | |
| 710 | 2 | |a OMD Worldwide. | |
| 916 | |a 710=NOTNACO | ||
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