The 50-plus market : why the future is age-neutral when it comes to marketing & branding strategies / Dick Stroud. why the future is age-neutral when it comes to marketing & branding strategies /

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Bibliographic Details
Main Author: Stroud, Dick
Corporate Author: OMD Worldwide
Format: Book
Language:English
Published: London : Kogan Page, 2007.
Subjects:
Marketing.
Market segmentation.
Middle-aged consumers > Attitudes.
Older consumers > Attitudes.
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Description
Item Description:Originally published: 2005.
Includes index.
Published in association with OMD.
Physical Description:xvi, 314 p. : ill. ; 23 cm.
ISBN:9780749449391
074944939X

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