Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood.

Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood. strategies for the events industry /

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Bibliographic Details
Main Author:	Masterman, Guy
Other Authors:	Wood, Emma H.
Format:	Book
Language:	English
Published:	Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006.
Series:	Events management series.
Subjects:	Special events > Management. Special events > Marketing.
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