Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood. strategies for the events industry /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford ; Burlington, MA :
Elsevier/Butterworth-Heinemann,
2006.
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| Series: | Events management series.
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| Subjects: | |
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|---|---|---|---|
| 001 | 001199360 | ||
| 005 | 20180201125032.0 | ||
| 008 | 050404s2006 xxka f b 001 0 eng | ||
| 010 | |a 2005925262 | ||
| 020 | |a 9780750663618 | ||
| 020 | |a 0750663618 | ||
| 040 | |a UKM |c UKM |d BAKER |d BWKUK |d DLC |d UK-RwCLS | ||
| 089 | |a 394.2068 | ||
| 100 | 1 | |a Masterman, Guy | |
| 245 | 1 | 0 | |a Innovative marketing communications : |b strategies for the events industry / |c Guy Masterman, Emma H. Wood. |
| 260 | |a Oxford ; |a Burlington, MA : |b Elsevier/Butterworth-Heinemann, |c 2006. | ||
| 300 | |a xxi, 322 p. : |b ill. ; |c 25 cm. | ||
| 490 | 1 | |a Events management series | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 650 | 0 | |a Special events |x Management. | |
| 650 | 0 | |a Special events |x Marketing. | |
| 700 | 1 | |a Wood, Emma H. | |
| 830 | 0 | |a Events management series. | |
| 952 | |0 0 |1 0 |4 0 |6 394_206800000000000_HAS |7 0 |9 769780 |a PILKINGTON |b PILKINGTON |c MAIN |d 2010-03-11 |g 32.71 |l 11 |o 394.2068/HAS |p 0403778581 |r 2018-02-02 |w 2018-02-01 |y LONG | ||
| 999 | |c 472545 |d 472545 | ||