Zag : the number-one strategy of high-performance brands : a whiteboard overview / by Marty Neumeier. the number-one strategy of high-performance brands : a whiteboard overview /

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Bibliographic Details
Main Author: Neumeier, Marty
Corporate Author: American Institute of Graphic Arts
Format: Book
Language:English
Published: Berkeley, Calif. : AIGA : New Riders, c2007.
Subjects:
Brand name products.
Brand name products > Planning.
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260 |a Berkeley, Calif. :  |b AIGA :  |b New Riders,  |c c2007. 
300 |a 178 p. :  |b ill. ;  |c 21 cm. 
500 |a The title proper, other title information and statement of responsibility spread into four pages. 
504 |a Includes bibliographical references (p. 159-167) and index. 
650 0 |a Brand name products. 
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