Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Harlow :
FT Prentice Hall,
2008.
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| Edition: | 4th ed. |
| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.8/HOO |
|---|---|
| Copy [0403807301] | Checked out – Due: 20-05-2024 |