Creating passion brands : how to build emotional brand connection with customers / Helen Edwards, Derek Day. how to build emotional brand connection with customers /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
2007.
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| Subjects: | |
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| 100 | 1 | |a Edwards, Helen, |d 1965- | |
| 245 | 1 | 0 | |a Creating passion brands : |b how to build emotional brand connection with customers / |c Helen Edwards, Derek Day. |
| 260 | |a London : |b Kogan Page, |c 2007. | ||
| 300 | |a 244 p. : |b ill. ; |c 24 cm. | ||
| 500 | |a Originally published: 2005. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Brand name products | |
| 650 | 0 | |a Advertising |x Brand name products | |
| 650 | 0 | |a Product management | |
| 650 | |a Marketing (branding) | ||
| 700 | 1 | |a Day, Derek, |d 1949- | |
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