Creating passion brands : how to build emotional brand connection with customers / Helen Edwards, Derek Day. how to build emotional brand connection with customers /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
2007.
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| Subjects: | |
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| Item Description: | Originally published: 2005. |
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| Physical Description: | 244 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780749447625 0749447621 |