Edwards, H., & Day, D. (2007). Creating passion brands : how to build emotional brand connection with customers / Helen Edwards, Derek Day: How to build emotional brand connection with customers. Kogan Page.
Chicago Edition CitationEdwards, Helen, and Derek Day. Creating Passion Brands : How to Build Emotional Brand Connection with Customers / Helen Edwards, Derek Day: How to Build Emotional Brand Connection with Customers. London: Kogan Page, 2007.
MLA Edition CitationEdwards, Helen, and Derek Day. Creating Passion Brands : How to Build Emotional Brand Connection with Customers / Helen Edwards, Derek Day: How to Build Emotional Brand Connection with Customers. Kogan Page, 2007.
Warning: These citations may not always be 100% accurate.