The undermining of beliefs in the autonomy and rationality of consumers John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.

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Bibliographic Details
Main Author: O'Shaughnessy, John
Other Authors: O'Shaughnessy, Nicholas J., 1954-
Format: eBook
Published: London : Routledge, 2008.
Series:Routledge interpretive marketing research 6
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