Implementing an integrated marketing communications strategy : how to benchmark and improve marketing communications planning in your business / Norman Hart. how to benchmark and improve marketing communications planning in your business /

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Bibliographic Details
Main Author: Hart, Norman A.
Format: eBook
Language:English
Published: London : Thorogood Publishing, 1999.
Subjects:
Online Access:https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=308969
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