Advertising and the mind of the consumer what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester. what works, what doesn't, and why /

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Bibliographic Details
Main Author: Sutherland, Max
Other Authors: Sylvester, Alice K.
Format: eBook
Language:English
Published: St. Leonards, NSW : Allen & Unwin, 2000.
Edition:2nd ed.
Subjects:
Online Access:https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=291627
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