Strategic integrated marketing communications : theory and practice / Larry Percy. theory and practice /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Butterworth-Heinemann,
2008.
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| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.802/PER |
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| Copy [0403576504] | Available |