Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley.

Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley. the future beyond brands /

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Bibliographic Details
Main Author:	Roberts, Kevin, 1949-
Format:	Book
Language:	English
Published:	New York, NY : PowerHouse Books, 2005.
Edition:	2nd ed., expanded ed.
Subjects:	Brand name products > Marketing Brand name products > Forecasting Advertising > Brand name products Trademarks
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