Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley. the future beyond brands /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
PowerHouse Books,
2005.
|
| Edition: | 2nd ed., expanded ed. |
| Subjects: | |
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| LEADER | 01101cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 001106381 | ||
| 005 | 20230508203557.0 | ||
| 008 | 050518s2005 xxua b 001 0 eng | ||
| 010 | |a 2005014352 | ||
| 016 | |a 013256131 |2 Uk | ||
| 020 | |a 157687270X | ||
| 020 | |a 9781576872703 | ||
| 050 | 0 | 0 | |a HD69.B7 |b R63 2005 |
| 082 | 0 | 0 | |a 658.8/27 |2 22 |
| 089 | |a 658.827 | ||
| 100 | 1 | |a Roberts, Kevin, |d 1949- |9 2429337 | |
| 245 | 1 | 0 | |a Lovemarks : |b the future beyond brands / |c Kevin Roberts ; foreword by A.G. Lafley. |
| 250 | |a 2nd ed., expanded ed. | ||
| 260 | |a New York, NY : |b PowerHouse Books, |c 2005. | ||
| 300 | |a 245 p. : |b ill. (some col.) ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references (p. 243) and index | ||
| 650 | 0 | |a Brand name products |x Marketing | |
| 650 | 0 | |a Brand name products |x Forecasting | |
| 650 | 0 | |a Advertising |x Brand name products | |
| 650 | 0 | |a Trademarks | |
| 952 | |0 0 |1 0 |4 0 |6 658_827000000000000_ROB |7 0 |9 731524 |a PILKINGTON |b PILKINGTON |c MAIN |d 2007-09-24 |g 14.21 |l 51 |m 11 |o 658.827/ROB |p 0403386489 |r 2023-06-18 |s 2023-05-08 |w 2018-02-01 |y LONG | ||
| 999 | |c 448035 |d 448035 | ||
| 942 | 0 | 0 | |0 8 |