Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley. the future beyond brands /
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York, NY :
PowerHouse Books,
2005.
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Edition: | 2nd ed., expanded ed. |
Subjects: | |
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Physical Description: | 245 p. : ill. (some col.) ; 25 cm. |
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Bibliography: | Includes bibliographical references (p. 243) and index |
ISBN: | 157687270X 9781576872703 |