Niche envy : marketing discrimination in the digital age / Joseph Turow.

Niche envy : marketing discrimination in the digital age / Joseph Turow. marketing discrimination in the digital age /

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Bibliographic Details
Main Author: Turow, Joseph
Format: Book
Language:English
Published: Cambridge, Mass. ; London : MIT, 2006.
Subjects:
Consumer profiling
Market segmentation
Marketing > Technological innovations
Customer services > Technological innovations
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.834/TUR
Copy [0403377137] Available
Copy [0403378222] Available

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