APA Edition Citation

Trauffler, G., & Tschirky, H. (2006). Sustained innovation management : assimilating radical and incremental innovation management / Gaston Trauffler and Hugo P. Tschirky: Assimilating radical and incremental innovation management. Palgrave Macmillan.

Chicago Edition Citation

Trauffler, Gaston, and Hugo Tschirky. Sustained Innovation Management : Assimilating Radical and Incremental Innovation Management / Gaston Trauffler and Hugo P. Tschirky: Assimilating Radical and Incremental Innovation Management. Basingstoke ; New York: Palgrave Macmillan, 2006.

MLA Edition Citation

Trauffler, Gaston, and Hugo Tschirky. Sustained Innovation Management : Assimilating Radical and Incremental Innovation Management / Gaston Trauffler and Hugo P. Tschirky: Assimilating Radical and Incremental Innovation Management. Palgrave Macmillan, 2006.