Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Martin Lindstrom ; foreword by Philip Kotler. how to build powerful brands through touch, taste, smell, sight & sound /
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
London :
Kogan Page,
2005.
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Subjects: | |
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Physical Description: | xii, 237 p. (hbk) ; 24 cm. |
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Bibliography: | Includes bibliographical references (p.215-218) and index |
ISBN: | 0749443715 |