Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Martin Lindstrom ; foreword by Philip Kotler. how to build powerful brands through touch, taste, smell, sight & sound /

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Bibliographic Details
Main Author: Lindström, Martin, 1970-
Format: Book
Language:English
Published: London : Kogan Page, 2005.
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Description
Physical Description:xii, 237 p. (hbk) ; 24 cm.
Bibliography:Includes bibliographical references (p.215-218) and index
ISBN:0749443715