The language of advertising : written texts / Angela Goddard. written texts /

This book for students includes a look at the relationship between advertising and culture, an exploration of specific advertising strategies such as hooklines, puns and connotations, and an examination of a wide range of adverts. Previous ed.: 1998

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Bibliographic Details
Main Author: Goddard, Angela
Format: Book
Published: London : Routledge, 2002.
Edition:2nd ed.
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Pilkington Library - Pilkington Main Collection

Call Number: 659.1014/GOD
Copy [0404220975] Available
Copy [0403078458] Available