Fundamentals of marketing research / Scott M. Smith, Gerald Albaum.

Fundamentals of marketing research / Scott M. Smith, Gerald Albaum.

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Bibliographic Details
Main Author:	Smith, Scott M.
Other Authors:	Albaum, Gerald S.
Format:	Book
Language:	English
Published:	Thousand Oaks, Ca.; London : SAGE, 2004.
Subjects:	Marketing research
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