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Principles of marketing / Philip Kotler ...[et al.].

This edition has been written to present the context and process of marketing and the marketing mix as seen from a European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.

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Bibliographic Details
Other Authors:	Kotler, Philip
Format:	Book
Language:	English
Published:	Harlow : Financial Times Prentice Hall, 2005.
Edition:	4th European ed. /
Subjects:	Marketing Marketing > Europe
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