Principles of marketing / Philip Kotler ...[et al.].

This edition has been written to present the context and process of marketing and the marketing mix as seen from a European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.

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Bibliographic Details
Other Authors: Kotler, Philip
Format: Book
Language:English
Published: Harlow : Financial Times Prentice Hall, 2005.
Edition:4th European ed. /
Subjects:
Marketing
Marketing > Europe
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London Library

Availability details from London Library
Shelfmark: 658.8/KOT
Copy number Shelving location Availability
Copy [0403076072] London Available
Copy [0403071739] London Available

Pilkington Library

Availability details from Pilkington Library
Shelfmark: 658.8/KOT
Copy number Shelving location Availability
Copy [0403076102] Pilkington Main Collection Available
Copy [0403076099] Pilkington Main Collection Available
Copy [0403076064] Pilkington Main Collection Available
Copy [0403076110] Pilkington Main Collection Available
Copy [0403076080] Pilkington Main Collection Available
Copy [0403071704] Pilkington Main Collection Available
Copy [0403071720] Pilkington Main Collection Available
Copy [0403071747] Pilkington Main Collection Available
Copy [0403071755] Pilkington Main Collection Available
Copy [0403071690] Pilkington Main Collection Available
Copy [0403071763] Pilkington Main Collection Available
Copy [0403071712] Pilkington Main Collection Available
Copy [0403071682] Pilkington Main Collection Available
Copy [0403071674] Pilkington Main Collection Available

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