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Principles of marketing / Philip Kotler ...[et al.].
This edition has been written to present the context and process of marketing and the marketing mix as seen from a European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow :
Financial Times Prentice Hall,
2005.
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| Edition: | 4th European ed. / |
| Subjects: | |
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| Summary: | This edition has been written to present the context and process of marketing and the marketing mix as seen from a European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility. |
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| Item Description: | Previous ed.: 2001 |
| Physical Description: | xxxiv, 954 p. : col. ill. (pbk) ; 28 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0273684566 |