Principles of marketing / Philip Kotler ...[et al.].
This edition has been written to present the context and process of marketing and the marketing mix as seen from a European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.
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Format: | Book |
Language: | English |
Published: |
Harlow :
Financial Times Prentice Hall,
2005.
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Edition: | 4th European ed. / |
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Pilkington Library - Pilkington Main Collection
Shelfmark: |
658.8/KOT |
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London Library - London
Shelfmark: |
658.8/KOT |
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Copy [0403071739] | Available |
Copy [0403076072] | Available |