Principles of marketing / Philip Kotler ...[et al.].

This edition has been written to present the context and process of marketing and the marketing mix as seen from a European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.

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Bibliographic Details
Other Authors: Kotler, Philip
Format: Book
Language:English
Published: Harlow : Financial Times Prentice Hall, 2005.
Edition:4th European ed. /
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.8/KOT
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London Library - London

Shelfmark: 658.8/KOT
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