Sales forecasting management : a demand management approach / John T. Mentzer and Mark A. Moon. a demand management approach /

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Bibliographic Details
Main Author: Mentzer, John T.
Other Authors: Moon, Mark A., 1955-
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, 2004.
Edition:2nd ed.
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Description
Physical Description:p. cm (pbk).
Bibliography:Includes bibliographical references and index
ISBN:1412905710