Sales forecasting management : a demand management approach / John T. Mentzer and Mark A. Moon. a demand management approach /
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Thousand Oaks, Calif. :
Sage Publications,
2004.
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Edition: | 2nd ed. |
Subjects: | |
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Physical Description: | p. cm (pbk). |
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Bibliography: | Includes bibliographical references and index |
ISBN: | 1412905710 |