The art and science of interpreting market research evidence / D.V. L. Smith and J. H. Fletcher.

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Bibliographic Details
Main Author: Smith, D. V. L. (David Van Lloyd)
Other Authors: Fletcher, J. H.
Format: Book
Published: Chichester : Wiley, 2004.
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Pilkington Library - Pilkington Main Collection

Call Number: 658.83/SMI
Copy [0402918932] Available
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