Destination branding : creating the unique destination proposition / edited by Nigel Morgan, Annette Pritchard and Roger Pride.

Destination branding : creating the unique destination proposition / edited by Nigel Morgan, Annette Pritchard and Roger Pride. creating the unique destination proposition /

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Bibliographic Details
Other Authors: Morgan, Nigel, Pritchard, Annette, Pride, Roger
Format: Book
Language:English
Published: Oxford : Butterworth-Heinemann, 2004.
Edition:2nd ed.
Subjects:
Advertising > Tourism
Tourism > Marketing
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Pilkington Library - Pilkington Main Collection

Shelfmark: 338.477965/DES
Copy [0402916719] Available

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