Living the brand : how to transform every member of your organization into a brand champion. how to transform every member of your organization into a brand champion.

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Bibliographic Details
Main Author: Ind, Nicholas
Format: Book
Language:English
Published: London : Kogan Page, 2003.
Edition:2nd ed.
Subjects:
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245 1 0 |a Living the brand :  |b how to transform every member of your organization into a brand champion. 
250 |a 2nd ed. 
260 |a London :  |b Kogan Page,  |c 2003. 
300 |a iii, 219 p ;  |c 25 cm. 
500 |a "In association with Marketing" 
503 |a Previous ed.: 2001 
650 0 0 |a Brand name products 
650 0 0 |a Management  |x Employee participation 
650 0 0 |a Business names 
650 0 0 |a Trademarks 
650 0 0 |a Corporate image 
730 0 |a Marketing London, England : 1990 
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