Buzz : harness the power of influence and create demand / Marian Salzman, Ira Matathia, Ann O'Reilly. harness the power of influence and create demand /

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Bibliographic Details
Main Author: Salzman, Marian L.
Other Authors: Matathia, Ira, O'Reilly, Ann
Format: Book
Language:English
Published: Hoboken, N.J. : J. Wiley, c2003.
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100 1 |a Salzman, Marian L. 
245 1 0 |a Buzz :  |b harness the power of influence and create demand /  |c Marian Salzman, Ira Matathia, Ann O'Reilly. 
260 |a Hoboken, N.J. :  |b J. Wiley,  |c c2003. 
300 |a x, 246 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Advertising 
650 0 0 |a Marketing 
650 0 0 |a Demand (Economic theory) 
700 1 |a Matathia, Ira 
700 1 |a O'Reilly, Ann 
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