Buzz : harness the power of influence and create demand / Marian Salzman, Ira Matathia, Ann O'Reilly. harness the power of influence and create demand /
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Format: | Book |
Language: | English |
Published: |
Hoboken, N.J. :
J. Wiley,
c2003.
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001 | 001074797 | ||
005 | 20180201122511.0 | ||
008 | 040216s2003 enka a 0011 eng b | ||
020 | |a 0471273457 | ||
082 | 0 | 4 | |a 658.8 |2 21 |
089 | |a 338.5212 | ||
100 | 1 | |a Salzman, Marian L. | |
245 | 1 | 0 | |a Buzz : |b harness the power of influence and create demand / |c Marian Salzman, Ira Matathia, Ann O'Reilly. |
260 | |a Hoboken, N.J. : |b J. Wiley, |c c2003. | ||
300 | |a x, 246 p. : |b ill. ; |c 24 cm. | ||
504 | |a Includes bibliographical references and index | ||
650 | 0 | 0 | |a Advertising |
650 | 0 | 0 | |a Marketing |
650 | 0 | 0 | |a Demand (Economic theory) |
700 | 1 | |a Matathia, Ira | |
700 | 1 | |a O'Reilly, Ann | |
952 | |0 0 |1 0 |4 0 |6 658_800000000000000_SAL |7 0 |9 681891 |a PILKINGTON |b PILKINGTON |c MAIN |d 2004-07-06 |g 15.41 |l 13 |o 658.8/SAL |p 040291578X |r 2017-10-22 |w 2018-02-01 |y LONG | ||
999 | |c 418881 |d 418881 |