APA Edition Citation

McGovern, G., & Norton, R. (2002). Content critical : gaining competitive advantage through high-quality Web content / Gerry McGovern, Rob Norton: Gaining competitive advantage through high-quality Web content. Financial Times Prentice Hall.

Chicago Edition Citation

McGovern, Gerry, and Rob Norton. Content Critical : Gaining Competitive Advantage Through High-quality Web Content / Gerry McGovern, Rob Norton: Gaining Competitive Advantage Through High-quality Web Content. Harlow: Financial Times Prentice Hall, 2002.

MLA Edition Citation

McGovern, Gerry, and Rob Norton. Content Critical : Gaining Competitive Advantage Through High-quality Web Content / Gerry McGovern, Rob Norton: Gaining Competitive Advantage Through High-quality Web Content. Financial Times Prentice Hall, 2002.

Warning: These citations may not always be 100% accurate.