International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe.

International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe. analysis, development and implementation /

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Bibliographic Details
Main Author: Doole, Isobel, 1954-
Other Authors: Lowe, Robin, 1945-
Format: Book
Language:English
Published: London : Thomson Learning, 2004.
Edition:4th ed.
Subjects:
Export marketing > Management
Export marketing > Management > Case studies
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