International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe. analysis, development and implementation /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London :
Thomson Learning,
2004.
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| Edition: | 4th ed. |
| Subjects: | |
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| 100 | 1 | |a Doole, Isobel, |d 1954- |9 441 | |
| 245 | 1 | 0 | |a International marketing strategy : |b analysis, development and implementation / |c Isobel Doole, Robin Lowe. |
| 250 | |a 4th ed. | ||
| 260 | |a London : |b Thomson Learning, |c 2004. | ||
| 300 | |a xxi, 445 p. : |b ill. (chiefly col.), col. facsims., col. map (pbk) ; |c 28 cm. | ||
| 500 | |a Previous ed.: 2001 | ||
| 650 | 0 | 0 | |a Export marketing |x Management |
| 650 | 0 | 0 | |a Export marketing |x Management |v Case studies |
| 700 | 1 | |a Lowe, Robin, |d 1945- | |
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