Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones. a study of 28 enduring myths /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London :
SAGE,
Feb2004.
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| Subjects: | |
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| 100 | 1 | |a Jones, John Philip | |
| 245 | 1 | 0 | |a Fables, fashions, and facts about advertising : |b a study of 28 enduring myths / |c John Philip Jones. |
| 260 | |a London : |b SAGE, |c Feb2004. | ||
| 300 | |a 280 p. (pbk). | ||
| 650 | 0 | 0 | |a Advertising |
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