APA Edition Citation

Jones, J. P. (2004). Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones: A study of 28 enduring myths. SAGE.

Chicago Edition Citation

Jones, John Philip. Fables, Fashions, and Facts About Advertising : A Study of 28 Enduring Myths / John Philip Jones: A Study of 28 Enduring Myths. London: SAGE, 2004.

MLA Edition Citation

Jones, John Philip. Fables, Fashions, and Facts About Advertising : A Study of 28 Enduring Myths / John Philip Jones: A Study of 28 Enduring Myths. SAGE, 2004.