The effective use of market research : how to drive and focus better business decisions. how to drive and focus better business decisions.

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Bibliographic Details
Main Author: Birn, Robin
Format: Book
Language:English
Published: London : Kogan Page, 2004.
Edition:4th edition.
Series:Market research in practice
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.83/BIR
Copy [0402907973] Available