Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. consequences for global marketing and advertising /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London :
SAGE,
2003.
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| Subjects: | |
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| 005 | 20191031160116.0 | ||
| 008 | 030905s2003 enk f 001 eng e | ||
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| 100 | 1 | |a Mooij, Marieke K. de, |d 1943- | |
| 245 | 1 | 0 | |a Consumer behavior and culture : |b consequences for global marketing and advertising / |c Marieke de Mooij. |
| 260 | |a London : |b SAGE, |c 2003. | ||
| 300 | |a 368 p. (pbk). | ||
| 358 | |b 20031215 |c NP | ||
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Consumer behavior |v Cross-cultural studies |
| 650 | 0 | 0 | |a Consumers |x Psychology |
| 650 | 0 | 0 | |a Marketing |
| 902 | |a ANP | ||
| 903 | |a ADVANCED | ||
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