Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. consequences for global marketing and advertising /

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Bibliographic Details
Main Author: Mooij, Marieke K. de, 1943-
Format: Book
Language:English
Published: London : SAGE, 2003.
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245 1 0 |a Consumer behavior and culture :  |b consequences for global marketing and advertising /  |c Marieke de Mooij. 
260 |a London :  |b SAGE,  |c 2003. 
300 |a 368 p. (pbk). 
358 |b 20031215  |c NP 
504 |a Includes bibliographical references and index 
650 0 0 |a Consumer behavior  |v Cross-cultural studies 
650 0 0 |a Consumers  |x Psychology 
650 0 0 |a Marketing 
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